Dynamism and creativity are present in SEVEN’s culture, which counts on a qualified design team that is committed not only to develop collections updated with global trends, but also to meet specific needs of its resellers.
This is one of the greatest differentials of SEVEN: listen to the client and create collections exclusively focused on its business.
The adoption of the best 3D jewelry software and the creation of a prototypeying center has resulted on quality, innovation and cutting edge technology, items constantly present in its jewels.
SEVEN has an ongoing investment in researches about behavior trends, along with the consultant Cida Siqueira, specialized in Trends and Construction of Future Sceneries.
Besides this, the design team organizes trips to visit international fairs and is constantly looking for qualification and improvement.
SEVEN believes that design is not only the “style” of jewels, but also an "asset" for a good performance and an important strategy to reach a differentiation of its brand, innovation and transformation of the company and its environment.
As a result, these are special jewels that represent a company which is loyal to the “different” philosophy present at its brand.